India Non-Alcoholic Beverages Market Outlook
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 32.06 Billion
Market Forecast in 2033: USD 68.73 Billion
Market Growth Rate: 8.16% (2025-2033)
The India non-alcoholic beverages market size reached USD 32.06 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.73 Billion by 2033, exhibiting a growth rate (CAGR) of 8.16% during 2025-2033.
India Non-Alcoholic Beverages Market Trends:
The sale or consumption of non-alcoholic beverages in India is increasing rapidly as a result of evolving consumer preferences for health-focused and functional beverages. Greater awareness of health and wellness has driven interest in the newer trends of organic juices, fortified beverages, and plant-based beverages. Urbanization and rising disposable income are also engaging consumers to be more experimental and fun with premium and innovative beverage market offerings. Access to global brands, as well as e-commerce, has increased the number of beverage offerings and choices available to Indian consumers, including traditional beverages such as coconut water, buttermilk, and sugar cane juice based on the natural health benefits associated with these beverages.
The evolving market has also seen growth in ready-to-drink teas, ready-to-drink coffees, and probiotic drinks, all of which speak to the pace of today's urban consumer. Brands have also been experimenting with eco-friendly packaging and clean-label ingredients, which is aligned with the sustainable trend. also in demand, put forth by government initiatives, are herbal and ingredient, immune-boosting beverages and awareness of Ayurveda wellness modalities. Overall, the non-alcoholic beverage market in India is expected to continue to develop positively going forward, with consistent product innovation and marketing support towards beverage development with unique variety and fulfillment of consumer interest in overall beverage development.
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India Non-Alcoholic Beverages Market Scope and Growth Analysis:
Rapidly changing consumer food and beverage behaviors and increasing awareness of personal health are driving considerable growth in the India Non-Alcoholic Beverages Market. As a result, there is a strong market demand for functional beverages like energy drinks and fortified juices. In addition, other market growth drivers include the ever-increasing rate of urbanization, lifestyle changes, the development of ready-to-drink beverages, the continued inflow of foreign brands, and the possibility of launching new products fortified with 'natural' or 'organic' ingredients. Fast-growing e-commerce, along with digital marketing efforts to provide customers with awareness regarding available products, are also leading to consumption in this category.
Government initiatives that promote healthy beverages and limit the availability of sugary drinks, are also part of the behavioral change in sourcing beverages relevant to health and wellness. Furthermore, plant-based and dairy-free options are quickly rising as highly sought after alternative drinks in this category, prompting major beverage companies to further diversify their product offerings. Overall, emerging modern retail formats that focus on lifestyle trends of on-the-go consumption and the evolving health-conscious consumer segment, are also positively impacting overall growth in the marketplace. Overall, the strong growth of the India Non-Alcoholic Beverages Market is due to societal behavioral change towards health and wellness consumption patterns.
India Non-Alcoholic Beverages Market Report Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Non-Alcoholic Beverages Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Product Type Insights:
- Carbonated Beverage
- Non-Carbonated Beverage
Packaging Type Insights:
- Bottles
- Cans
- Others
Package Size Insights:
- Below 250ml
- 250ml–1Liters
- Above 1Liters
Sales Channel Insights:
- Departmental Stores
- Supermarket/Hypermarket
- Convenience stores
- Online
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Key highlights of the Report:
- Recent Industry News
- Key Technological Trends & Development
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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